People know about breast cancer and the fact that it is most common to occur in women. But, people forget that recognising the symptoms can keep them a step ahead of the disease.
So Victoria's Secret collaborates with National Breast Cancer Foundation to make t-shirts that educate women about the various symptoms of breast cancer, and also encourage them to examine themselves for these symptoms at least once every month.
Art Director: Ria Kulkarni
Copywriter: Rohit Wani