YOGA DAY - LIVE WITH VIHAAN

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On International Yoga Day, PediaSure a kids health supplement, wanted to do something different. So, we found Vihaan, a 5-year-old yoga enthusiast, and hosted a Facebook Live yoga class with him. The Live session featured Vihaan and his father doing yoga asanas, that help build immunity and help children #GrowRight. The session also encouraged parents to do yoga with their kids, as an important bonding exercise. 

The campaign was solely done on Facebook. We created posts and quick 6-second videos building intrigue around the event, and encouraging parents to join Vihaan for the session. The session was pulled off during strict COVID-19 lockdowns in 2020. 

Credits:

Client - Abbott PediaSure

Agency - Leo Burnett

Production House - Prodigious

MD/CCO - Raj Deepak Das

MD/CSO - Dheeraj Sinha

NCD - Sachin Kamble & Prajato Guha Thakurta

AECD - Archit Gadiyar

Sr. CD - Vinit Sanghvi

Creative team:

Saumya Aggarwal, Harshada Shinde, Simran Arora & Rohit Wani

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