YOGA DAY - LIVE WITH VIHAAN
On International Yoga Day, PediaSure a kids health supplement, wanted to do something different. So, we found Vihaan, a 5-year-old yoga enthusiast, and hosted a Facebook Live yoga class with him. The Live session featured Vihaan and his father doing yoga asanas, that help build immunity and help children #GrowRight. The session also encouraged parents to do yoga with their kids, as an important bonding exercise.
The campaign was solely done on Facebook. We created posts and quick 6-second videos building intrigue around the event, and encouraging parents to join Vihaan for the session. The session was pulled off during strict COVID-19 lockdowns in 2020.
Client - Abbott PediaSure
Agency - Leo Burnett
Production House - Prodigious
MD/CCO - Raj Deepak Das
MD/CSO - Dheeraj Sinha
NCD - Sachin Kamble & Prajato Guha Thakurta
AECD - Archit Gadiyar
Sr. CD - Vinit Sanghvi
Saumya Aggarwal, Harshada Shinde, Simran Arora & Rohit Wani