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#EQUALPOCKETS
CHALLENGE
It's 2019 and women still earn on average 21% less than men. We need the youth to join the fight to close the Gender Pay Gap.
INSIGHT
'Deep pockets' are a metaphor for money. Women's jeans pockets are significantly smaller than men's, as if they were tailored to mirror the gender pay gap.
SOLUTION
#EqualPockets by Kings Of Indigo - the first-ever female jeans collection to feature pockets equally as deep as men's.
Press:
Fizzy Mag, Interview.de, Brandingmag, Marketing Directo, Wuv.de, Seiler's Werbeblog, Reddit, Elle, Textilia, Glamour, Marie Claire, W&V, Wallpaper, Beige, BQF, Nice
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