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SPOTIFY PREMIUM

SOCIAL MEDIA

We created a series of posts for Spotify Premium, talking about the features users can enjoy in different situations. Like, offline listening when you're on a flight with Spotify Premium.

AUDIO ADS - PERSONALITY

We created a series of ads targeting listeners of popular genres on Spotify, like KPop, Rap, Punjabi, etc. Each ad spoke to the listener as if they liked listening to the constant interruptions.

00:00 / 00:26

Sufi + Group Session

00:00 / 00:21

Hindi Pop + Offline Listening

00:00 / 00:25

Punjabi Pop + Group Session

00:00 / 00:29

Modern Bollywood + Offline Listening

00:00 / 00:30

K-Pop + 1 Month Free Trial

00:00 / 00:30

Rap + Duo

AUDIO ADS - OLD NEW ADS

We noticed our older audio ads were on the receiving end of some social media banter, all because people had heard them too often. So we decided to convert this banter into a subtle mockery of our own ads by those who switched to Spotify Premium after getting sick of them.

00:00 / 00:23

High Quality Music

00:00 / 00:28

Premium + Ad-Free Music

00:00 / 00:32

Download Songs

00:00 / 00:30

Ad-Free Music + 1 Month Free Trial

00:00 / 00:28

Ad-Free Music

00:00 / 00:36

Offline Listening

00:00 / 00:31

Group Session + Premium

00:00 / 00:23

1 Month Free Trial

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