BUDS OF BARLEY
CHALLENGE
Budweiser brews its beer with 100% clean energy generated at its wind farm in Oklahoma. What can they do with the excess energy generated?
INSIGHT
Farmers in the USA are in a crisis. The falling prices of crops have made it difficult for them to meet their expenses & struggle with huge debts.
SOLUTION
Budweiser, the king of all beers decides to donate the excess energy it generates to power all barley farms across the USA. Making Budweiser a part of every American-brewed beer.
EXECUTION
We made the assorted 6-pack, 'Buds of Barley' - a pack of different beer brands that use barley from farms powered by Budweiser's excess wind energy. We also meet our audience at bars via custom-made coasters
& while traveling via posters of Budweiser standing true to its slogan - 'King of Beers'.
Award:
Graphis 2019 (Shortlist)
