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HARMLESS HOLI
CHALLENGE
Holi is the Indian festival of colors. People have stopped celebrating it because of toxic & synthetic colors in the market, that harm your skin.
INSIGHT
Historically, this festival was celebrated with flowers & homemade colors. Why not go back to our roots?
SOLUTION
Medimix, an Ayurvedic FMCG brand in India, released a list of recipes to make dry colors for the festival with ingredients found at home.
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