HARMLESS HOLI

Holi is an ancient Indian festival of colours. Unfortunately, this festival has seen many dark shades in the recent past, with toxic and synthetic colours. So, we discovered a new range of colours in collaboration with an Ayurvedic FMCG brand, Medimix, to make Holi bright, colourful and happy, again. 

Credits:

Client - Medimix Ayurveda

Agency - Leo Burnett

MD/CCO - Raj Deepak Das

MD/CSO - Dheeraj Sinha

NCD - Sachin Kamble & Prajato Guha Thakurta

AECD - Archit Gadiyar

Sr. CD - Vinit Sanghvi

ACD - Sayan Sengupta

Art Director - Karan Singh Thapa & Simran Arora

Copywriter - Rohit Wani

Creative Interns - Rishabh Shahi & Priyank Pal

Editor - Gaurav Singh

Production House - Prodigious (Varun Shah, Akshay Multani)

Director - Avadhut Hembade

Producer - Makarand Hembade / Atul Teli

DOP - Rohan Mapuskar

Product Styling - Dhanashri