HARMLESS HOLI

Holi is an ancient Indian festival of colours. Unfortunately for some, the festival of colours has a few dark sides. One of them is skin problems cause by colours made using toxic and synthetic ingredients. We discovered a new range of colours. Medimix an ayurvedic FMCG brand presents Harmless Holi.

A DIY series of gulaal recipes using ingredients found in any Indian kitchen. Just like the range of medimix products, these colours use natural and herbal ingredients like beetroot, tulsi, rose petals, and mehendi, making the colours non-toxic and easy to wash. The day that India becomes a canvas, Medimix paints India with the shades of Ayurveda.

Credits:

Client - Medimix Ayurveda

Agency - Leo Burnett

MD/CCO - Raj Deepak Das

MD/CSO - Dheeraj Sinha

NCD - Sachin Kamble & Prajato Guha Thakurta

AECD - Archit Gadiyar

Sr. CD - Vinit Sanghvi

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Creative team:

Simran Arora, Sayan Sengupta, Rishabh Shahi, Priyank Pal,

Karan Singh Thapa & Rohit Wani

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Editor - Gaurav Singh

Production House - Prodigious (Varun Shah, Akshay Multani)

Director - Avadhut Hembade

Producer - Makarand Hembade / Atul Teli

DOP - Rohan Mapuskar

Product Styling - Dhanashri