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MISSPELLED DONATIONS
MISSPELLED DONATIONS
MISSPELLED DONATIONS
MISSPELLED DONATIONS
ENDURER OF ADS
CHALLENGE
Spotify India has many users of its free version, but people don't want to pay for music.
INSIGHT
Spotify constantly nudges users to switch to its Premium plan, via ads. People don't like interruptions while listening to music.
SOLUTION
We reward our most loyal Spotify Free users with a discount based on the hours they've spent listening to our ads instead of music.

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