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THE NON-TRADABLE BOND

CHALLENGE

For men, taking parental leave is like a kiss of death. They are perceived as not dedicated to their role, negatively affecting their career.

INSIGHT

The finance industry is heavily dominated by men who do not take leaves often.

SOLUTION

We pull off a stunt at the New York Stock Exchange, targeting key decision makers of Fortune 500 companies to normalize taking paternity leaves.

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Award: 

Young Ones 2019 (Finalist)

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