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THE NON-TRADABLE BOND

The Non-Tradable Bond is a stunt at the New York Stock Exchange, where we grab the attention of key decision makers of different companies and also fathers, since finance is one of the most male dominated industries in the world.

 

The campaign aims to make the fathers not taking paternity leave, realise that some bonds are not worth making the sacrifice for, and this is one of them. Encouraging them to spend time with their newborn by taking paternity leave.

Award: 

Young Ones 2019 (Finalist)

Credits:

Art Director: Hitarthy Shah & Ria Kulkarni

Copywriter: Rohit Wani & Omkcar Shethe.