SEE THE FEELING
1 in 50 people in the USA, have an unruptured brain aneurysm that they don't know about. These aneurysms are the cause of over 500,000 deaths every year. The most common symptom is an unimaginable headache. A headache so piercing that you could faint. These headaches recur before the aneurysm bursts.
But the feeling of a headache cannot be easily put into words. So people use metaphors that best describe the pain. So we create a campaign that helps people 'see the feeling' of a headache that might be caused by a brain aneurysm. So the next time they feel something relatable, they can get themselves diagnosed.